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In the current climate of near certain worldwide economic crisis there has been a traumatic worldwide economic meltdown which has put the world economy as we know it at risk. There are many businesses who will not survive but there are some who will not only survive but will benefit in these unfortunate times. For instance our business in web design has increased recently because in an effort to reduce costs companies are turning to the internet to improve sales without incurring huge overheads. So companies like ours suddenly are in greater demand. However for the majority of the population it is a question of surviving and getting through it. If your business is on a sound financial footing and you have money behind you then this will be beneficial in the coming months. You may even be able to reduce employee salaries for a period of time, rather than have redundancies or even closing down, but whatever strategy you apply it will need to be with the agreement of the workforce because a company is dependent of the good will of its employees at such a time. During the early stages of the crisis the British company JCB, which makes big machinery like bull dozers and diggers, chose with the agreement of the workforce, to reduce everyone's salary for 6 months rather than lay off people or go out of business.


Most businesses go to the wall because of problems with cash flow. If there is not enough revenue coming it to pay for goods and services then it will not be long before a company goes into liquidation. Constant monitoring of the financial position is crucial. It is so easy to spend and not realise how much is leaking out and where it is all going. Keeping a tight control on costs is always a vital activity because that is what makes or breaks a company. More profits always come from reducing outgoings whether it's reducing waste or cheaper purchasing or decreasing the workforce. I once listened to an audio tape on how to become wealthy and the one item to impact me was the advice to plug the leaks. Most people when running short of money try to find a way of making more money, but without a balance of reducing outgoings they never seem to resolve their problem. The simple reason is that when people earn more they spend more. If you imaging a bath with the tap turned on to fill it up. If the plug is securely in place the bath will fill up fairly quickly. But if the bath was full of holes no matter how much water you pour into the bath it will never fill up. The analogy is that the bath is your bank account, the tap is your earnings and the holes are your spending. Since listening to that tape, I have made a point of keeping expenses to a minimum at home and at work and every little sum of money coming in I see as a positive step to achieving wealth. To achieve sustainable wealth it is essential to take control of your spending and plug the leaks.

Avoid buying anything unless you absolutely have to or delay some necessary purchase for a few more months if possible. It's amazing how you can manage without something for a period of time by using up existing or old stocks and making sure that waste is reduced to an absolute minimum. One of the things we teach early on is that being good with finances is often just a case of regular monitoring and being aware of what is going on with your finances.When you do have to procure goods to run the business, make sure you look out for bargains or negotiate for a better deal than you may have achieved previously. When times are tough, sales with no profits are better than nothing and there are some good deals to be had. One company I recently heard about sold a house for half the price when a customer came along with a cash offer.

We were recently tasked with setting up website hosting for a black wrap around sunglasses website with no hosting budget at all and we found a hosting company who are providing free website hosting if you buy a domain name from them.By taking a good long hard look at all of the business overheads I am sure it will be easy to identify those areas similar to ours where you have large outgoings. If those costs are critical to the functioning of the business then looking for better deals with other providers or renegotiate with current provider to maybe save thousands of pounds. So in many ways the current economic climate could be seen as a good thing because it forces businesses to review their outgoings and get rid of the dead wood. In any business, the higher the outgoings, the smaller the profits. When there is an economic downturn or some loss of business unless you have unlimited capital set aside, it is necessary to reduce spending otherwise the business will not survive. Most really successful businesses understand the value of controlling outgoings and constantly review costs, even when times are good. I always remember my mother and grandmother saying of someone who was well off, that they were rich because they never spent their money, they hung onto it.So just because you have a pre conceived idea that something has to be paid for, or costs a certain amount, it might not necessarily be the case and it is worth investigating all markets and reviewing all costs continuously.